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'One Extension' website redesign project moves into site building phase


By Michael Brott, communications manager

As reported in the Jan. 18 Extension e-news, communicators and web professionals from across Extension are continuing their work on Extension’s new website, which will launch this spring. Those of us who have been working on the website redesign have completed the planning phase and are beginning site building, content writing and transition work.


preview of university of Minnesota extension new website.
Preview of the new site design.

We have created a strategy, a site architecture, a design, and writing/editing standards that reflect a “One Extension” philosophy. That means that rather than organizing content by individual websites, centers or programs, the new site will be organized by topic. This approach makes more sense to users — the vast majority of whom reach our website by search.

The site also is intended to be accessible to all users, including those with major and minor disabilities. And it’s designed to appeal to a wide group of users and stakeholders, including professionals, program participants, and partners.

You’ll be hearing more about the project in future issues of Family Matters. In the meantime, check out an update I gave to Center for Family Development staff in a Jan. 31 webinar. You can also stay current with things by visiting the project website. Or talk to me or anyone on our Communications and Educational Resource Development Team with questions, comments, or concerns.
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