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Extension Releases Power of Produce Club Toolkit

By Jessica Norman, Extension Educator — Health and Nutrition, and Andrew Doherty, SNAP-Ed Educator

We are pleased to announce that the Power of Produce (PoP) Club Toolkit is now available!

The (PoP) Club is a farmers market incentive program for children. Each week that a participating farmers market is open, children receive a $2 token to spend on fresh fruits and vegetables. The intent of the program is engage children at farmers markets and empower them to make healthful food choices.
Power of Produce Club logo
University of Minnesota Extension Center for Family Development is offering a free PoP Club Toolkit for farmers markets and partnering organizations. The toolkit provides all the materials and resources needed to plan, implement, and evaluate a PoP Club program. To access the PoP Club Toolkit, complete the registration form on this web page:

Last year, we received an Extension Issue Area Grant to develop this toolkit. In addition, we were able to provide funding to 10 Minnesota farmers markets to start a PoP Club in 2017.
  • Chisago City Farmers Market
  • Ely Farmers Market
  • Hibbing Farmers Market
  • Lake City Market by the Lake
  • Lincoln Park Farmers Market (Duluth)
  • CentraCare-Long Prairie Farmers Market
  • Virginia Market Square
  • Wabasha Farmers Market
  • Wadena Farmers Market
  • West Side Farmers Market (St. Paul)
PoP Club funding will be available for a new set of Minnesota farmers markets during the 2018 market season. The application will open during fall 2017. Only Minnesota farmers markets are eligible to apply for this funding.

Please share this information with community partners as appropriate. If you have any questions about the PoP Club Toolkit or grants, please Contact PoP Club.

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