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Extension Opens Power of Produce (PoP) Grant Application

By Jessica Norman, Extension Educator — Health and Nutrition

On Monday, November 7, University of Minnesota Extension Health and Nutrition staff released the Power of Produce (PoP) Grant Application. This grant is intended to provide farmers markets and partnering organizations with resources, funds, and technical assistance to implement the PoP Club at farmers markets statewide.

The PoP Club is a farmers market incentive program for children. Each week during the farmers market season, participating children receive a $2 token to spend on fresh fruits and vegetables and food plants. The goal of the PoP Club is to empower children to make healthy food choices independently.

A child purchases produce with her $2 PoP Club token at the Maple Grove Farmers Market.

Farmers markets or local partnering organizations, such as local public health, non-profits, and businesses, can complete the application for a local farmers market. Only one application should be submitted per farmers market. Farmers markets who don't currently offer the PoP Club are encouraged to apply.

The application opened on Monday, November 7 and closes on Friday, December 30 at 11:59 p.m. Applicants will be notified of award status by January 31, 2017.

PoP Club Grant Application: [application now closed]

Please share this information and application link with your local farmers market and local public health, non-profits, and businesses that may be interested in this grant opportunity.

This grant opportunity is one phase of a larger project. The second phase of the project will be the development a PoP Club Toolkit, which will be released Spring 2017 and will be free for all Minnesota farmers markets. Please contact me ( with any questions about the grant application or second phase.

This project is funded by a University of Minnesota Extension Issue Area grant. Extension created issue area grants to support cross-disciplinary work, increase external visibility, and demonstrate Extension's comparative advantage in addressing complex issues, such as promoting youth educational success and food systems.
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