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2017 PoP Club results are in — and we’re making a difference!


By Jessica Norman, Extension educator in health and nutrition

In 2016, the Extension Center for Family Development received an issue area grant to create and launch the Power of Produce (PoP) Club Toolkit. PoP clubs aim to expose children to farmers markets and increase kids’ consumption of fruits and vegetables.

Power of Produce (PoP) club logo

Nearly 500 people around the United States and Canada registered for our toolkit in 2017. In addition to the toolkit, we used the grant funding to help 10 Minnesota farmers markets start a PoP club in their communities.

Through web-based surveys, parents of children participating in PoP clubs say their children are eating, or at least trying, more fruits and vegetables. Overall, PoP clubs are increasing family attendance and spending at Minnesota farmers markets. Nearly $10,000 was reimbursed to vendors during 2017. As a result, our groupwill expand its reach in 2018 to fund 30 farmers markets in Minnesota.

Please click the storymap link below to see a detailed report on our 2017 PoP Club findings. We invite you to use and share this information!

2017 PoP Club Results Storymap

In addition to our storymap, each participating farmers market received its own two-page report with market-specific data. These reports are designed to be distributed to partners and potential sponsors. We also created a spreadsheet that compares different data and budgeting information for each participating farmers markets. Both of these documents can be found in the “Related resources” section on our PoP Club website.

A little background

The Power of Produce (PoP) Club is a farmers market incentive program designed to empower children to make healthful food choices. Each week, children ages 4 to 12 receive a $2 token to spend on fresh fruits and vegetables and food plants. The PoP Club program started at the Oregon City Farmers Market in Oregon City, Oregon, in 2011.

Pre-school aged boy holding onions at a farmers market.

The goals of the program are to:
  1. Improve the eating behavior of children.
  2. Increase family attendance at farmers markets.
  3. Increase customer base and revenue for local growers.
  4. Build healthy, prospering communities.
If you have any questions regarding the PoP Club Toolkit, please contact me at jnorman@umn.edu.

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