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Extension > Family Matters > February 2013

Friday, February 8, 2013

Impact of Farm to School Documentary

By Stephanie Heim, Associate Director — Community Food Systems
The documentary was co-produced with our partners, Twin Cities Public Television and Minnesota Department of Health, with support from three consultants who worked on design, marketing, public relations, and development of the discussion resources and guide. 

Our impact by the numbers:

  • Our promotion and outreach strategy resulted in 33 documentary screenings and discussions led by the project team, Health & Nutrition Extension Educators, and community partners. These events engaged more than 1200 people.
  • After participating in the documentary screening and discussion, 88% of participants said they were “likely to take some action to help grow farm to school in our area” and 82% said they were “interested in showing this documentary to other groups and leading discussions.”
  • Since it first premiered on tpt’s MN Channel on March 25, 2012, the documentary has aired 27 times on tpt’s MN or LIFE channel. The documentary aired three times on the tpt LIFE channel and reached an estimated 29,000 viewers.
  • This documentary's website had 4466 unique page views in 2012.
  • Our project team developed 18 resources to host a screening and lead a discussion, a media advisory toolkit, steps to take action, and other resources to support farm to school.
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