My 15 year-old daughter is hardly the poster child for a healthy lifestyle. She’ll often watch me (not offering to help) unpack grocery bags and put items away in the refrigerator and cupboards, and as the last item finds a spot, she’ll say, “Why didn’t you buy any real food?” She means salty food, sugary food, or fatty food, or, preferably, all three combined.
Yet, she was the one who first showed me Michelle Obama’s latest health promotion initiative.
Michelle Obama’s Let’s Move campaign has strategically and carefully focused attention toward healthy eating and active living for children and families. The First Lady has used a variety of technologies and platforms to reach out to target groups. She’s been on Sesame Street, the Disney Channel, YouTube, Twitter, Instagram, Facebook, and countless talk and news shows. But perhaps the most fascinating and most viewed, the viral “Turnip for What?” clip* on the Vine video-sharing app, has all of us in the healthy-eating-active-living-obesity-prevention world reeling.